JUICYFind
Inside Juicy Couture

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Juicy Couture
... If you don't know it... you will. If you don't have it... you'll want it. If you want it... you'll have it.


Once Upon a Time....
Pamela and Gela, also sometimes known as, "The Juicys" or P&G, are the creators behind Juicy Couture. Their fairytale has been made a reality for us Juicy Lovers!
The pair are real thrifters. In the pre-Juicy years, both spent their days doctoring $6 sun dresses from L.A's Jet Rag—with no particular interest in collectible designer pieces.
Whatever excesses of fluffiness the two might indulge in now, there is nothing fluffy about their work ethic. When they started, Pamela was a milliner who made press-worthy but unsellable hats, and Gela was a pregnant actress living in a one-bedroom apartment with her first husband, the musician Chris Nash. The two—who met while helping their mutual friend, Tracey Ross at a shop—collaborated on a line of maternity jeans and shirts called Travis (for Gela's now-teenage son).
They got out of the maternity racket after a cat suit they designed in red, white, and blue was recolored by a chain of stores in yellow, tangerine, and lime-green ("hot dog on a stick," recalls Pamela). The ugliness was too much to handle—"It was our biggest order; that was it, we had to get out," says Gela.
In 1994, they started Juicy Couture, to make the clothes they wanted in their closets but couldn't find anywhere else: a non-vulgar scoop-necked T-shirt (Pamela is a 32 D), a saucy tennis skirt, jeans that fit skinny curves. They had $200, Gela's apartment, and a cleaning woman to help with the shipping (she now runs their warehouses).\

Gela says, "My single girlfriends always ask me how to start a business. Men tell them they have to go to a bank, do a business plan, borrow $60,000 to $100,000. If I'd started a business $60,000 in debt, I wouldn't have been able to get up in the morning. We learned from our experiences, and we were lucky."
"We weren't lucky," Pam says, "We worked our _ _ _es off."

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Did You Know?
Originally, Juicy Couture's signature was Love, P & G? Apparently, there was some public confusion about P & G being a Procter and Gamble signature. Juicy Couture officially changed their signature in 2006 to: Love, G & P. So for the Juicy lover, any Juicy Couture item purchased prior to the signature change could be considered a limited piece or collector item.
P & G, G & P - Pamela and Gela, Gela and Pamela, why does it matter? ... they are our Juicy Heros!

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Once upon a time in a land far, far away called Pacoima, Want More Juicy?
In a nutshell, the story goes like this...

there were two nice girls, Pam and Gela,
who set out to create the perfect girlie collection, Juicy Couture.
Pam and Gela really really loved to shop so they knew that the collection
had to be all about shopping for the perfect thing to wear.
And they also knew that if something made them happy
that it would make other girls happy too!
Juicy Couture is all about feeling happy and comfy and gorgeous.
Be happy wear Juicy Couture is the Juicy Couture philosophy
and Juicy Couture girls love to laugh?
Soon the legend of Juicy Couture spread
and men decided that they wanted to feel as fabulous
and wonderful as the Juicy Couture girls... In a manly man kind of way of course.
So Pam and Gela created the most perfectly brilliant collection for men.
Now everybody can be as Juicy Couture as they want or need do be.
Juicy Couture swept the land and everybody lived happily ever after....
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